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4 Pandemic-Driven Consumer Habits That are Here to Stay
There is no denying the effect of COVID-19 across all industries. It has been a year and the end of lockdowns and restrictions are already in sight. Nevertheless, the changes seem like they are here to stay. We are no longer going back to the o...
How to Improve Your eCommerce Website’s UX
User experience refers to the ease with which potential customers interact with the pages on your website. It plays a crucial role in customer conversion and loyalty. After all, the more challenging it is to navigate through a website, the less...
4 Ways to Leverage Social Media for Your eCommerce Store
An omnichannel eCommerce marketing approach is a cornerstone in the marketing strategies employed by successful online operations. Maintaining a presence on multiple platforms is effective because this approach meets your consumers where they a...
Measure the Growth of Your eCommerce Business With These 5 Key Metrics
There is more to running an eCommerce business than sales. To improve profit margins, it is important to keep track of data and metrics. After all, data informs business decisions. It is a crucial part of determining your marketing strategy as ...
How to Choose the Best Domain Name for Your eCommerce Website
There is more to running a successful eCommerce business than selling quality products at a reasonable price. With a saturated market of online stores that offer similar items, eCommerce companies must rely on mindful branding to stand out from...
How User Experience Can Affect Your Website’s Conversion Rate
Online shoppers nowadays are more discerning about the brands that they patronize. With information at their fingertips and a selection of eCommerce stores to choose from, they have the power to research the companies they want to support. eCom...
Opening an Online Store in 2021: What to Expect
Running an online business isn’t just about launching your eCommerce website. Especially in 2021, the competition has become fierce. The market is saturated with competing brands, and it can be challenging to stand out. As with opening a b...
What is Cart Abandonment?
An eCommerce website is an excellent means to reach your target audience. It allows you to provide potential customers with the information that can persuade them to make a purchase. Nevertheless, website visits don’t always translate to a sa...