How User Experience Can Affect Your Website’s Conversion Rate
BUSINESS TIPS | June 30, 2021
Online shoppers nowadays are more discerning about the brands that they patronize. With information at their fingertips and a selection of eCommerce stores to choose from, they have the power to research the companies they want to support. eCommerce operations are challenged to level up their game to stand out from the oversaturated market.
Your eCommerce website is one of the best ways to entice your target audience and boost your conversion rates. Several factors determine website conversion rates. User experience plays a significant role in turning site visitors into paying customers.
What is User Experience?
User experience, or UX, refers to everything a website visitor experiences as they navigate through a website. The impressions are usually hinged on how easy or pleasant it is to read through and buy from an eCommerce website. UX includes the design of your web page, the usability of the website forms, and even the page’s loading speed.
Improving user experience means guiding website visitors through the conversion funnel. Through practical user experience, leads should convert into paying customers.
How to Improve Your Website’s User Experience
There are many factors involved with improving the user experience. Endeavoring in this process can be overwhelming even for seasoned eCommerce players. Below are the actionable first few steps in revamping your website to fit the needs of your customers.
- Use CTAs Correctly
When it comes to Call-to-Action buttons, placement is as essential as content. If a CTA button is difficult to see or challenging to click, this can negatively affect your website’s conversion rates.
There are several ways to use CTAs correctly. At the very least, these buttons should be hard to miss. In addition, the color should contrast its background. Likewise, it is a good idea to place CTA buttons at the first fold of the website.
- Improve Website Speeds
Loading speed is one of the most critical factors that determine user experience. Customers, at present, are used to quick clicks and fast loading times. As a result, they are likely to click out of your website if a page doesn’t load in under three seconds.
- Break Up Huge Blocks of Text
Reading through huge blocks of text is overwhelming. Website visitors are likely to overlook important details about a product if the information isn’t broken up into readable sections. Layout is highly important, and making sure that there are visual cues that separate sections are essential to higher conversion rates.
Most eCommerce retailers assume that having a functioning website is enough to gain customers and bolster profit margins. However, a website is just a piece of the puzzle. Ensuring that your online store caters to potential clients’ habits, needs, and preferences is key to turning them from visitors to loyal paying customers.
Building an effective eCommerce website with an impeccable user experience isn’t easy. Thankfully, you don’t have to do it alone. With years of experience in providing amazing eCommerce websites, Dojo PH is the top choice. We can transform your website from drab to fab. Contact us today to start the revamp!