Email Marketing for Your Online Business

BUSINESS TIPS  |  October 28, 2021

Email marketing was once considered a low-tech and ineffective means to increase sales. Nevertheless, this form of marketing is coming back in a big way. With the rise of personalization in eCommerce, email marketing has become one of the most successful means to general sales online.

According to statistics, 23% of eCommerce sales are direct results of successful email campaigns. There is no doubt that incorporating email marketing into your sales strategy can increase your sales and improve your bottom line.

If you are interested in what email marketing can do for your eCommerce business, below are a few steps you can do to start:

• Use a Pop Up To Get People on your List
  One of the most difficult things businesses face when endeavoring on email marketing is getting emails on their send list. As much as it is tempting to buy an email list to get things going, it isn’t the most effective way to draw in results.
  Using a pop-up on your eCommerce website is a better alternative to buying an email list. To truly woo your potential client to divulging information, make the deal sweeter for them by offering discounts or free shipping.
• Have a Plan and A Goal
  As far as email marketing is concerned, there are several types of emails that you can send to your customers. From the non-negotiable welcome email to abandoned cart messages, the emails that you send should have a purpose and a goal. Identifying what you are trying to achieve informs the messaging of your email as well as the images that you need to use to entice customers. This brings us to…

• Only Use Quality Photos
  There are very few things that look more unprofessional than using low-quality pictures on your email marketing campaign. People are visual creatures especially when they are looking to buy certain products. It is important to stick to using high-quality images that impress and show your operation in the best possible light.
• Scrub Religiously
  When it comes to email marketing, more does not necessarily mean better. Just because you have thousands upon thousands of emails on your list doesn’t mean they are viable contacts in the first place. It is crucial to scrub your list religiously. This way you can target your messages and time your emails according to the taste and preferences of customers that are most likely to make a purchase.

As with most forms of marketing, it takes practice and trial-and-error to perfect your email marketing process. If you are diligent with your research and consistent with your emails, you can expect the effort to pay off tremendously.

At the heart of an email marketing plan is a great eCommerce website. Your emails hook them in, the website seals the deal. Dojo can help you create the website of your dreams! Our team of experts can take your ideas and bring them into reality. Message us today to learn more about what we can do for your online business.